CoverGirl^®

CoverGirl^® advertises new products monthly at Wegman’s
Foods. The four boards feature volume exact mascara, spring
forecast color collection, tru blend, and clean makeup. By
adding color gradients and off-setting the text it brings the
information forward in an exciting way.

Wegman’s Foods

Wegman’s Foods recently updated their beauty department.
These are three conceptual overhang signs for the new area.
Each features a different flower and aspect of beauty. By
using graceful type and soft colors, you get a sense of serenity.
 

Procter & Gamble^®

Procter & Gamble^® collaborated with Giant Eagle and HyVee
to create these coupon sheets. Giant Eagle focuses on new
items for spring, so the coordinating colors are shades of
green. HyVee is promoting a program called ‘Go The Distance
Day’, so by using bright colors and duplicating the boy jumping
you get a sense of movement.

Shop Rite^®

Shop Rite^® had a six week promotion to win Super Bowl tickets.
Each week different categories of products were featured.
I choose bold colors to reflect the fast paced action of football,
and background shapes to mirror a ball.

Copyright 2008 Gromark Communications, Used with permission